The effectiveness of business
analytics in retail
Survey of Russian retailers has showed that BI-sys-tems in retail help in
decision-making and have high potential for development. The survey was
conducted jointly by Qlik and portal Retail.ru, supported by the Consultative
Group of ATK. It was aimed at identifying the reasons for the introduction of
BI-systems, awareness of its capabilities and efficiency of solutions for
business analytics in Russian retail.
Keywords:
BI,
IT, retail