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The effectiveness of business analytics in retail

Survey of Russian retailers has showed that BI-sys-tems in retail help in decision-making and have high potential for development. The survey was conducted jointly by Qlik and portal Retail.ru, supported by the Consultative Group of ATK. It was aimed at identifying the reasons for the introduction of BI-systems, awareness of its capabilities and efficiency of solutions for business analytics in Russian retail.

Keywords:
BI, IT, retail
Published: Communication Technologies & Equipment Magazine #6, 2014

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